Turning Long-Form Into a Content Engine
Client
Círculo Vicioso
Year
2021-2025
From episode #82 onward, I was responsible for the social media clips of Círculo Vicioso, hosted by Pablo Wasserman and Juan Ruocco. My role covered both curation and editing: identifying the strongest moments from each long-form episode and turning them into platform-ready pieces for Instagram, TikTok, and X.
Each episode generated at least seven clips, and in some cases as many as twenty-five, requiring a workflow built around speed, consistency, and editorial judgment. The goal was not simply to repurpose content, but to identify the moments with the strongest potential to work independently on social platforms.
Scope of Work
Because of the volume, the process needed to be highly systematic. I developed an efficient way of reviewing long-form material, selecting the most relevant or entertaining segments, adapting pacing for short-form consumption, and delivering multiple pieces without losing consistency across the batch.
The content also had to work across different platforms, each with its own audience behavior and rhythm. That meant making editorial decisions not only around what was interesting, but around what had the strongest potential to perform as an independent piece of social content.
Over time, this high-volume strategy contributed to a strong social media presence for the show, reaching around 140K followers on TikTok and 31K on Instagram.
